Kitchener Homes for Sale -Do Print ads really work?

As a Realtor, I often get the question… “where do you advertise?” Now I believe we do a great job of promoting our listings online and offline and the focus over the past years is generating more eyes online. The sellers that I talk to expect to see their homes in print, but does this really work to attract buyers? The stats say otherwise.

According to the NAR survey press-release: 

“Buyers use a wide variety of resources in searching for a home: 90 percent use the Internet, 87 percent rely on real estate agents, 59 percent yard signs, 46 percent attend open houses and 40 percent look at print or newspaper ads. Although buyers also use other resources, they generally start the search process online and then contact an agent.

When asked where they first learned about the home purchased, 36 percent of buyers said a real estate agent; 36 percent the Internet; 12 percent from yard signs; 6 percent from a friend, neighbor or relative; 5 percent home builders; 2 percent a print or newspaper ad; 2 percent directly from the seller; and less than 1 percent a home book or magazine.

Eight out of 10 home buyers who used the Internet to search for a home purchased through a real estate agent, in contrast with 63 percent of non-Internet users who were more likely to purchase directly from a builder or from an owner they already knew in a private transaction.”

Let’s recap that…

How did you start your real-estate search??

According a survey conducted by the National Association of Realtors(NAR), 90 percent use the Internet. Wow! 90%. Buyers also use other resources; however, they generally start the search process online and then contact an agent.

How did you learn about the home you purchased?

36 percent of buyers said the Internet; 36 percent of buyers said a real estate agent. Only 2 percent from a newspaper.

So why do Realtors do the print ads?

Obviously it’s to keep the sellers happy! It’s an old school way of doing things that may generate a very small percentage of leads but the internet is the place to be.  Focus on the online business and the business will be there in the years to come. When looking for a Realtor ask the most important question… how are you selling houses online? That is the only question that really counts!


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